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商品編號： 9-801-282 出版日期： 2000/11/13 作者姓名： Gendron, Alexis;McGinn, Kathleen L. 商品類別： Other 商品規格： 14p 再版日期： 2001/03/29 地域： Massachusetts 產業： Food industry 個案年度： 1999 - 2000
商品敘述：
In January 1994, Igor and Ludmilla Ivanovic opened the doors of their bakery, Iggy''s Bread of the World. This case describes their unusual mission statement and the way in which they try to bring a social consciousness mentality to a for-profit business. Six years later, they have grown beyond their physical and administrative capacity. The Ivanovics must decide how to reconfigure the leadership structure of the company without losing their control over the fundamentals.
涵蓋領域：
Organizational transformation;Power and influence;Hiring and recruitment;Organizational culture;Small and medium-sized enterprises;Family businesses
相關資料：
Case Teaching Note, (5-801-283), 16p, by Kathleen L. McGinn;Spreadsheet Supplement, (XLS336), 0p, by Kathleen L. McGinn, Alexis Gendron
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